Magic Jam on Burnt Toast is a bag series that comes in three unique designs and sizes. The concept is a “story bag” — each design is part of a whimsical illustrated storybook we created, also titled Magic Jam on Burnt Toast.

Every bag comes with a storybook-tag that readers can enjoy. The different designs represent different characters from the story, bringing a touch of narrative magic to each piece.

These bags are poetic and humorous — they make you smile. To us, a bag isn’t just an object that carries your belongings. It’s a character with a story, a companion that invites users of all ages to travel beyond time and space through imagination.

Because, really — wouldn’t everyday life be more fun if we could imagine new worlds through the things we carry?